Pardon our dust while we redesign our website. more product available in store!

Serta Blue 100CT Gentle Firm

The Serta iComfort Blue 100 CT Gentle Firm mattress features Serta’s proprietary TempActiv® cooling technology infused into both the gel memory foam inside the mattress and integrated into its fabric cover. This combination gives you an instant, cool-to-the-touch sensation and body-contouring support, with a firm but not too firm feeling.

  • Featuring innovative TempActiv Gel Memory Foam
  • Compatible with Serta Adjustable Foundations

     Important Notice: Due to our constantly changing inventory and floor model display rotations between different store locations, products listed on website are not guaranteed to be displayed or available for immediate pick up. Prices are subject to change at any time and may vary from one store location to another based on regional promotions. Please call for availability and accurate pricing.


    Join Our Insider Deals List